Most brands think a product calendar is just a list of beers and drop dates. It’s not. It’s your entire strategy in disguise.

In this Mini Masterclass, Shane Lohman breaks down:

• Why most brands stall when their calendar lacks structure

• How to align your team, distributor, and retailer around one scalable system

• The exact portfolio tiering that builds velocity (without chaos)

If your sales feel scattered, your launches fall flat, or your distributor’s never “on the same page”—this is where to start.
Clear strategy = scalable growth.