Most beverage brands don’t fail because of bad products — they fail because they never become a priority for their distributors.

This seminar, originally presented at the Craft Brewers Conference, is a full-on breakdown of what it really takes to earn distributor alignment, execution, and long-term traction.

Whether you're a beverage brand, a cannabis company, or any founder trying to scale with third-party distribution — this is the blueprint. No fluff. Just systems that move cases and make brands matter inside a crowded portfolio.

What You’ll Learn:

• Why most brands get ignored (and how to flip the script)

• What distributors are actually looking for in brand partners

• How to build a strategy your distributor will want to execute

• The 3-part framework used by the most successful brands in distribution

• Real-world case studies like Blake’s Hard Cider — and how you can apply the same strategy