30 Day ABP Transformation

Transform your ABP from Forgettable to Unforgettable—in Just 30 Days.

Your Annual Business Plan (ABP) can either set you up for another year of stalled results and disengaged distributors—or it can lay the strategic foundation for breakthrough engagement, prioritization, and growth.

The "30-Day ABP Transformation" is designed specifically for beverage brands in distribution.


In just 30 days, we’ll completely transform your ABP—just in time for these critical distributor meetings.

How the 30-Day Transformation Works

1. Complete ABP Audit & Opportunity Diagnostic (Week 1)
We pinpoint exactly why your past ABPs haven’t resonated, identify gaps in your distributor alignment, and outline your highest-leverage growth opportunities.

2. Customized Strategic ABP Roadmap (Week 2)
Together, we'll build your clear, measurable annual goals:

  • Total Volume & POD Targets: Establish precise, achievable sales goals that drive real accountability.

  • Brand & SKU-Level Goals: Clarify expectations and distributor accountability on individual brands and product launches.

  • Seasonal & Program-Specific Initiatives: Plan powerful, coordinated efforts that distributors enthusiastically support, eliminating guesswork.

3. Distributor-Ready Presentation Deck (Week 3)
You'll get a compelling, polished presentation deck that clearly communicates your strategy, demonstrates value, and positions your brand as an indispensable distributor partner.

4. 1:1 Prep & Distributor Strategy Session (Week 4)
You and your team will get an intensive session with Shane, mapping out your ABP execution, distributor engagement strategy, and the exact communication cadence to maintain distributor alignment all year.

Results & Benefits of Your Transformed ABP

  • Higher Distributor Engagement & Prioritization:
    Present an ABP your distributor actually wants to support—because they helped build it.

  • Clear Goals & Ongoing Accountability:
    Regularly track progress on POD growth, seasonal initiatives, and new launches. No more ambiguity about distributor performance.

  • Efficient Communication Framework:
    Every meeting becomes actionable, clear, and results-focused.
    “Are we hitting our seasonal pre-order numbers? What's driving success? Where do we need adjustments?”

  • Effective Market Support Spending:
    Align your market support budget directly to your ABP goals. No wasted dollars—every investment moves you closer to your annual targets.

  • Increased Sales & Revenue Growth:
    Move from "checking the ABP box" to genuinely driving brand revenue, distributor enthusiasm, and measurable growth.

Why Work With Shane?

I've spent my career building powerful ABPs and strategic distributor plans that move real product, increase sales, and deepen distributor engagement. This isn’t theory—it's battle-tested strategy from years of delivering measurable growth inside distribution.

My track record speaks directly to your biggest pain points:

  • Lack of distributor support

  • Disappointing product launches

  • Unclear goals and expectations

  • Weak execution and stalled growth

I'll help you turn these into your greatest strengths—in just 30 days.

Ready to Transform Your ABP?

ABP season is almost here—and your distributors are already deciding which brands they'll prioritize next year.

This isn't the time to guess or hope. It's your opportunity to deliver the kind of ABP that instantly engages your distributors, earns their commitment, and drives real, measurable results.

Spots for the 30-Day ABP Transformation fill quickly during ABP season. Book a complimentary intro call today to ensure your spot—and your best ABP yet.

Stop presenting ABPs that distributors glance at, ignore, and forget.
Start building an ABP distributors actively support, prioritize, and execute.

Have a question before applying?

Reach out to us at info@fivestarbeverage.com or

DM us on Instagram @fivestarbeverage

FAQs

Who is the 30-Day ABP Transformation designed for?

The program is built specifically for beverage brands currently in distribution who want a clear, effective ABP that engages distributors, drives priority placement, and increases sales and revenue.

Can we customize the process to our needs?

Absolutely. Every ABP is tailored to your brand’s unique goals, challenges, and distributor relationships. This program isn't generic advice—it's a customized, actionable blueprint built specifically for you.

Why should we work with Shane?

I've built, presented, and executed ABPs from both sides of the table, driving millions in distributor sales and revenue. This isn't theory—it's proven distribution expertise, tailored specifically for your brand’s success.

When is the ideal time to start?

Right now. ABP season starts soon, and distributor decisions are already being made. Starting immediately ensures your ABP is fully optimized, impactful, and delivered on time.