Sell More. Scale Faster.

We turn your distribution strategy into a competitive weapon.

Brands We’ve Helped Grow

Logo for Wild State Cider — craft cider brand supported by Five Star Beverage with growth strategy and distribution planning.
Society De La Rassi logo — premium ready-to-drink brand partnered with Five Star Beverage for launch and market strategy.
GRÜVI logo — non-alcoholic beverage brand guided by Five Star Beverage in go-to-market and distributor traction.
Roseade logo — rosé lemonade startup backed by Five Star Beverage with strategic positioning and early growth support.
Big Country Brewing Co. logo — organic beer brand supported by Five Star Beverage for market clarity and growth systems.
South County Brewing Company logo — brewery assisted by Five Star Beverage with foundational systems and market traction.
Ashlynn Distillery logo — craft spirits brand that worked with Five Star Beverage on strategy and distributor success.

Work With Me 1:1 to Fix the Velocity Gap

If you're in distribution and traction isn't matching your potential, we'll pinpoint exactly why—and unlock the next level.

This isn’t coaching. It’s battle-tested strategy, rooted in real-world distribution wins—and built to create momentum.

✅ Two 90-minute sessions per month

✅ Voice and text support between calls

✅ Tailored strategy, real frameworks, and radical accountability

What Brands Say After Working With Shane

“Working with Shane and Five Star Beverage was one of the most pivotal decisions I made early in our distribution journey. His guidance shaped our strategy, our mindset, and directly contributed to us signing a key distributor deal. The materials we built together are still in use today.”

Benjamin - Sales Director, Ashlynn Distillery

Shane was brought on in the early stages of our launch early in 2025, to help with distribution & go to market strategy. He brought a wealth of knowledge & experience, and went over and above to support our small team. His work involved creating a high level distribution strategy, coaching & mentoring, as well as supporting tastings & sales on the ground in LA. 

Steve - Co-Founder, Society De La Rassi

“Shane brought a level of distributor insight and strategic clarity that really elevated our approach. From how we structured our pitch to how we aligned with distributor priorities, his guidance helped us tighten our execution and gain meaningful traction in the market. The frameworks he shared still guide how we approach growth today.”

Adam - Co-Founder, Wild State Cider

I Built the Systems I Now Help Brands Use to Scale

I didn’t start as a consultant—I started by launching an independent distribution company and building brands from the ground up in new markets. I created systems that turned scattered effort into traction—and traction into scale.

Now I help founders and brand leaders do the same.

Whether you’re stalled in market or scaling into disorder, I bring the strategic execution to fix what’s broken—and get your product moving again.

Beverage strategist and former distributor founder reviewing product packaging—demonstrating the hands-on, real-world experience behind Five Star’s proven systems for scaling beverage brands.